(Senior) CRM Manager (Subscriptions) (m/f/d)

Vollzeit / ab sofort / Office Berlin/Dresden

Our Product Marketing & CRM Team focuses on engagement, monetization and user loyalty within the app. Using various communication channels, you will delight our users with subscription offers, keep them retained throughout the lifecycle, drive experiments and test new ideas for steady growth.
You want to have a direct impact on millions of people connecting with each other? Then apply now and join the team’s mission.

job tasks

What you can expect

  • Drive subscription monetization to increase LOVOO’s revenue 
  • Push campaigns for conversion rate optimization, payer share and subscription renewals
  • Collaborate with Marketing, Designers, Product Managers for monthly special offer campaigns to boost revenue in short term
  • Expand, maintain and optimize the subscription lifecycle for millions of LOVOO users
  • Work closely together with our Product teams to shape the product roadmap as well as the monetization strategy
  • Plan, develop and execute cross-channel campaigns that leverage e-mail, mobile push & in-app messaging for subscription conversion and renewals
  • Create and manage highly personalized conversion campaigns, automated as well as ad hoc
  • Design revenue customer activation and full lifecycle conversion strategy and roadmaps with integrated marketing touchpoints and automated processes
  • Identify growth opportunities in collaboration with your team, UA, Designers, Product & Data-Analysts as well as User Researchers to ensure that those initiatives are valuable and viable to our users
  • Validate concepts and features (setting up and analyzing A/B tests) following an iterative process through product discovery and experimentation
  • Define metrics and measure the impact of your initiatives to ensure that you provide both customer value and business value, including ROI and ARPU
  • Analyze campaign performance and user metrics, maintain experimentation backlog and build reports
  • Manage internal and external revenue-driving projects
job requirements

Your Profile

  • Several years (4+) of experience in product monetization, preferably delivering mobile apps of a significant scale in the field of Mobile Business, E-Commerce, Dating or Gaming
  • Proven experience in building cross-channel campaigns, triggered messages, and A/B/n experiments
  • Sound understanding of network effects and profound knowledge of monetization as a growth driver
  • Strong experience in managing revenue-based campaigns focused on subscriptions 
  • Advanced knowledge of Microsoft Excel as well as in using Braze and HTML
  • Experience with Javascript coding for templating and CSS for email is a plus
  • Familiarity with email best practices, push notifications, and users segmentation
  • Passion for building products that impact millions of people with innovation as the norm – Job to be done mentality is not an unknown word to you
  • Analytical mindset with a solid understanding of using a data-driven approach to problem-solving and strong quantitative aptitude
  • Very good command of English, both spoken and written – German is a plus

How can I help you?

Mia Voigt

Recruiting Managerin

0351 41887777